as close as possible
of the product
A story
of Family
From 1979our business has consistently evolved to adapt to the needs of our market and our customers. From simple merchants, we have progressively put in place, with the help of competent people, many various and varied activitiesThis has led us to question the very core of our business and its prospects.
For years, we had thought that the distribution was the ultimate goal in our business, which is why we had acquired the most experience. The situation changed with the emergence of our export department and our opening to new markets. numerous marketsespecially Asian.
"The family is the cornerstone of the company, its reason for being. John Richards
The Richards family is not a family in the strictest sense of the word, it represents the convergence of diverse personalities sharing a common ambition and vision commune.
From this vision was born Richards Brothers Group S.A, a company whose objective is to develop, distribute and promote our brands.
1979
Opening of the first shop, on the borders of Luxembourg
1987
Expansion and development
2001
Wholesale and distribution
2012
Spin-off of activities and refocusing on the distribution of spirits
Back to the source and to his first love: the founder of the company continued his development in real estate but focused his expansion strategy on the unique distribution of spirits.
2017
Richards Distribution
2022
Richards Brothers Group SA
Our mode of operation
Richards Brothers Group is a decentralized group, with a global headquarters in Luxembourg, which works with its various partner companies around the world to be as close as possible to the consumer.
In order to do this, we are developing, in agreement with our different partners global business strategies which are then passed on to our various partners, in order to provide the various markets with products and strategies in line with their market needs.
The knowledge of the various markets and the permanent follow-up of the trends allow our teams to always propose the products most likely to meet consumer expectations while maintaining a global strategy and respect for the brand.
The places where we operate
In order to best serve its clients, Richards Brothers Group has chosen a decentralized organizationpartners located as close as possible to the consumers, partners experienced in the sectors of traditional distribution and catering, but also specialized in new technologies. The goal is to be able to deliver our message directly and without intermediary to our final consumer.
80% of our business is done on these two strategic continents for our development strategy.
Priority targets for the development of our range of premium and ultra-premium spirits.
Volume market for our consumer brands and historically interesting for grain spirits.
Key figures
9L crates
Our location
Located in the heart of the city of LuxembourgWith our European headquarters, we are close to the markets, which we believe is the basis for any brand company.
To meet the expectations of our employees and customers, the knowledge of the markets is one of our strengths.
Our decentralized model allows us to have a greater flexibility in the development of new brands, using our international vision to solve local problems.
as close as possible
of the product
since
the origin
A story
of Family
From 1979our business has consistently evolved to adapt to the needs of our market and our customers. From simple merchants, we have progressively put in place, with the help of competent people, many activities various and varied, leading us today to question the very heart of our activity and its prospects.
For many years, we thought that distribution was the end-all and be-all of our business, which is why we had acquired the most experience. The situation has changed with the emergence of our export department and our opening to many new markets. marketsespecially Asian.
The Richards family is not a family in the strictest sense of the word, it represents the convergence of diverse personalities sharing a common ambition and vision commune.
From this vision was born Richards Brothers Group S.A, a company whose objective is to develop, distribute and promote our brands.
1979
Opening of the first shop, on the borders of Luxembourg
The founder of the dynasty began his adventure by opening his first shop dedicated to the sale of spirits. But he soon realized that the local market was not enough...
1987
Expansion and development
The acquisitions followed, the development of the activities also and the small family company acquired, with the passing of years, a strong local reputation.
2001
Wholesale and distribution
Strengthened by this reputation, the family began to invest and develop throughout Luxembourg, until it became one of the major players in this market.
2012
Spin-off of activities and refocusing on the distribution of spirits
Back to the source and to his first love: the founder of the company continued his development in real estate but focused his expansion strategy on the unique distribution of spirits.
2017
Richards Distribution
To meet international demand, we have combined our distribution activities into a new entity to promote our commercial activities in Europe.
2022
Richards Brothers Group SA
The end and the advent of our project: the creation of Richards Brothers Group, a brand company that will manage the international development of our brands.
Our mode
of operation
Richards Brothers Group is a decentralized group, with a global headquarters in Luxembourg, which works with its various partner companies throughout the world in order to be as close as possible to the consumer.
In order to do this, we are developing, in agreement with our different partners global business strategies which are then passed on to our various partners, in order to provide the various markets with products and strategies in line with their market needs.
The knowledge of the different markets and constant monitoring of trends allow our teams to always offer the products most likely to meet the expectations of local consumers, while maintaining a global strategy and a respect of the brand.
The places where we operate
In order to best serve its clients, Richards Brothers Group has chosen a decentralized organization, partners located as close as possible to consumers, partners experienced in the traditional distribution and restaurant sectors, but also specialized in new technologies. The goal is to be able to deliver our message directly and without intermediary to our final consumer.
80% of our business is done on these two strategic continents for our development.
Priority targets for the development of our range of premium and ultra-premium spirits.
Volume market for our consumer brands and historically interesting for grain spirits.
Key figures
Our location
Located in the heart of the city of LuxembourgWith our European headquarters, we are close to the markets, which we believe is the basis for any brand company.
To meet the expectations of our employees and customers, the knowledge of the markets is one of our strengths.
Our model decentralized allows us greater flexibility in developing new brands, using our international vision to solve local problems.
