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The know-how
in the service of passion
VALUES AT THE HEART OF THE COMPANY
Since 1979, Richards Brothers puts its skills and know-how to work to create spirits of exceptional quality, satisfying the demands of its international customers and respecting its family values. This know-how and love of the product is passed on from father to son (daughter) in the pure family tradition. The links that unite our teams and their values are the guarantees of the success of our projects and all this, in the respect of our environment.
Our goal: To allow our customers to find, in each of our brands, what makes our strength, namely the passion for spirits.
"The quality of our final products depends first and foremost on THEIR primary components."
Elisabeth Richards
since 1979
Solid roots. A long-term vision.
Our organization is based on two pillars values that have been passed on since its creation & a vision of the future for our products and our customers. This has allowed us to combine innovation and respect for traditions.
At Richards Brothers Group SA, the ongoing investment in the research and development of new brands, responding to current trends and anticipating future ones, is an integral part of our model of society. The future is written now.
To anticipate needs and the trends of tomorrow, we do everything in our power to monitor the market on a daily basis, to study its variations, to understand its fluctuations, but above all to put the end customer at the heart of our design strategy.
Our values.
Human. Planet. Proximity.
Diversity is an opportunity for us and for our customers. Being open to the world, working together, and not rejecting anyone are strong values within the company Richards Brothers Group.
These are not simply a fashion statement, but the result of years of work and listening of our employees, customers and partners. In order to offer a better working environment to our employees, we must be exemplary ourselves.
This is the currency of our company.
The Human Our strength.
Every individual who works at Richards Brothers must share our values. It must contribute to development of our company in a way that sustainable, ethics. Richards Brothers must also allow him in return to develop as a person, bring him the support and tools that will allow each of our employees to feel empowered, every day, on every project.
The Planet Our lung.
The global awareness current situation demonstrates the urgency to act for the protection of the planet. For a long time, we have promoted learning and the use of recycling within our company. We have also focused on public transport rather than other polluting modes of travel within our teams.
Proximity Our heart.
Focus on close relationships to distant contacts, this could be our leitmotiv in most of our commercial exchanges. We always try to promote local supplyfor our raw materials, our communication needs and others. This in order to create a positive dynamic and a virtuous circle around our employees and partners.
Consumption Responsible.
For all employees of Richards Brothers and its partners, prevent risks and encourage to the development of a collective awareness on these issues is the final pillar of our 2050 strategy.
"A healthy mind in a healthy body" is a quote that has never had so much resonance in our society today.
"A healthy mind in a healthy body" is a quote that has never had so much resonance in our society today.
our location
The Grand Duchy of Luxembourg
An ideal place.
Within the framework of the growth of our brand development activity, we have made the strong choice to stay in the country that has allowed us to develop for decades: the Luxembourg.
The latter enjoys a strong presencebeing a central location within Europe.
The latter enjoys a strong presencebeing a central location within Europe.
Luxembourg has proven to be a ideal place to create and share, but also to grow and develop. The dynamism of the Grand Duchy make it an exceptional stronghold for our company that allows us to to radiate throughout Europe.
As part of our international growth, we have chosen to also target other strategic locations - Toronto, San Francisco, Tokyo, Dubai to name a few - which will allowsupport our teams on the whole globe and to be a relay for the parent company but also allow us to bring closer of our customers by offering them a contact of proximity.
Our client's interest will always come firstThat's why, wherever you are on the planet, Richards Brothers Group is there to accompany you in the development and the valorization of our brands.
Our jobs.
close to our customers.
In order to meet the various expectations and varied needs of our clients, Richards Brothers Group has chosen a decentralized organizationbased on a international structure able to respond to current international and local issues and on local playerswho are closest to our end consumers.
The proximity is a force. The experience and the knowledge of our markets are others.
We make every effort on a daily basis to support our clients in the development of our brands, the influence of which is beneficial to our employees and partners.
We operate in the different sectors and channels to ensure that our end customers receive the best possible service. availability at all times and the tailored advice to its consumption pattern.
Specialty stores
and convenience store.
A active listening is for Richards Brothers one of the key values of any Brand Owner. It allows us to make our unique productsadapted to the needs of our clients and to expectations of our consumers.
At the birth of the product, our teams marketing and commercial develop together the tools that will allow our customers to best tell their consumers about our products.
Be close to its customers is essential to transmit the passion that drives us in the development of our brands.
Classic retail
our core business.
Our conception of brand development is undoubtedly based on the control of distribution channelsthe traditional distribution in centralized points of sale: the circuit Off Trade.
For the good development of our brands, we make it a point of honour to define a clear strategy beforehand. growth strategy which includes this priority channel and allocate the resources necessary to enable the growth of our brands.
For the good development of our brands, we make it a point of honour to define a clear strategy beforehand. growth strategy which includes this priority channel and allocate the resources necessary to enable the growth of our brands.
classic
on trade.
It is in these places of life that the essence of our brands shines through. They have been created and developed to allow these moments.
This is why it is essential for us toaccompany our consumers during these moments of sharingnot only to help them better consume our products, but more importantly to help them understand theorigin of our products and that they feel the passion by our teams during the realization of the latter.
No brand is more beautiful than the one whose creator is by your side to share its origins and its purpose.
social network
& e-business.
The evolution of the spirits market in recent years has forced many players to reinventing itself. Channels change, habits change, lifestyles change but the passion remains.
At Richards BrothersWe have also had to reinvent ourselves because, like any company that wants to survive, we need to be able to regular questioning is the basis of all future success.
The approach E-commerce and the new distribution channels are part of it.
At Richards BrothersWe have also had to reinvent ourselves because, like any company that wants to survive, we need to be able to regular questioning is the basis of all future success.
The approach E-commerce and the new distribution channels are part of it.
The know-how
in the service of passion
VALUES AT THE HEART OF THE COMPANY
Since 1979, Richards Brothers puts its skills and know-how to work to create spirits of exceptional quality, satisfying the demands of its international customers and respecting its family values. This know-how and love of the product is passed on from father to son in the pure family tradition. The links that unite our teams and their values are the guarantees of the success of our projects and all this, in the respect of our environment.
Our goal: To allow our customers to find, in each of our brands, what makes our strength, namely the passion for spirits.
"The quality of our final products depends first and foremost on THEIR primary components."
Elisabeth Richards
since 1979
Solid roots. A long-term vision.
Our organization is based on two pillars values that have been passed on since its creation & a vision of the future for our products and our customers. This has allowed us to combine innovation and respect for traditions.
At Richards Brothers Group SA, the ongoing investment in the research and development of new brands, responding to current trends and anticipating future ones, is an integral part of our model of society. The future is written now.
To anticipate needs and the trends of tomorrow, we do everything in our power to monitor the market on a daily basis, to study its variations, to understand its fluctuations, but above all to put the end customer at the heart of our design strategy. Our values.
Human. Planet. Proximity.
Diversity is an opportunity for us and for our customers. Being open to the world, working together, and not rejecting anyone are strong values within the company Richards Brothers Group.
These are not simply a fashion statement, but the result of years of work and listening of our employees, customers and partners. In order to offer a better working environment to our employees, we must be exemplary ourselves.
This is the currency of our company.
The Human Our strength.
Every individual who works at Richards Brothers must share our values. It must contribute to development of our company in a way that sustainable, ethics. Richards Brothers must also allow him in return to develop as a person, bring him the support and tools that will allow each of our employees to feel empowered, every day, on every project.
The Planet Our lung.
The global awareness current situation demonstrates the urgency to act for the protection of the planet. For a long time, we have promoted learning and the use of recycling within our company. We have also focused on public transport rather than other polluting modes of travel within our teams.
Proximity Our heart.
Focus on close relationships to distant contacts, this could be our leitmotiv in most of our commercial exchanges. We always try to promote local supplyfor our raw materials, our communication needs and others. This in order to create a positive dynamic and a virtuous circle around our employees and partners.
Consumption Responsible.
For all employees of Richards Brothers and its partners, prevent risks and encourage to the development of a collective awareness on these issues is the final pillar of our 2050 strategy.
"A healthy mind in a healthy body" is a quote that has never had so much resonance in our society today.
"A healthy mind in a healthy body" is a quote that has never had so much resonance in our society today.
our location
The Grand Duchy of Luxembourg
An ideal place.
Within the framework of the growth of our brand development activity, we have made the strong choice to stay in the country that has allowed us to develop for decades: the Luxembourg.
The latter enjoys a strong presencebeing a central location within Europe.
The latter enjoys a strong presencebeing a central location within Europe.
Luxembourg has proven to be a ideal place to create and share, but also to grow and develop. The dynamism of the Grand Duchy make it an exceptional stronghold for our company that allows us to to radiate throughout Europe.
As part of our international growth, we have chosen to also target other strategic locations - Toronto, San Francisco, Tokyo, Dubai to name a few - which will allowsupport our teams on the whole globe and to be a relay for the parent company but also allow us to bring closer of our customers by offering them a contact of proximity.
Our client's interest will always come firstThat's why, wherever you are on the planet, Richards Brothers Group is there to accompany you in the development and the valorization of our brands.
Our jobs.
close to our customers.
In order to meet the various expectations and varied needs of our clients, Richards Brothers Group has chosen a decentralized organizationbased on a international structure able to respond to current international and local issues and on local playerswho are closest to our end consumers.
The proximity is a force. The experience and the knowledge of our markets are others.
We make every effort on a daily basis to support our clients in the development of our brands, the influence of the latter being beneficial to our employees and partners.
We operate in the different sectors and channels to ensure that our end customers receive the best possible service. availability at all times and the tailored advice to its consumption pattern.
Specialty stores
and convenience store.
A active listening is for Richards Brothers one of the key values of any Brand Owner. It allows us to make our unique productsadapted to the needs of our clients and to expectations of our consumers.
At the birth of the product, our teams marketing and commercial develop together the tools that will allow our customers to best tell their consumers about our products.
Be close to its customers is essential to transmit the passion that drives us in the development of our brands.
At the birth of the product, our teams marketing and commercial develop together the tools that will allow our customers to best tell their consumers about our products.
Be close to its customers is essential to transmit the passion that drives us in the development of our brands.
Classic retail
our core business.
Our conception of brand development is undoubtedly based on the control of distribution channelsthe traditional distribution in centralized points of sale: the circuit Off Trade.
For the good development of our brands, we make it a point of honour to define a clear strategy beforehand. growth strategy which includes this priority channel and allocate the resources necessary to enable the growth of our brands.
For the good development of our brands, we make it a point of honour to define a clear strategy beforehand. growth strategy which includes this priority channel and allocate the resources necessary to enable the growth of our brands.
classic
on trade.
It is in these places of life that the essence of our brands comes out. They have been created and developed to allow these moments.
This is why it is essential for us toaccompany our consumers during these moments of sharingnot only to help them better consume our products, but more importantly to help them understand theorigin of our products and that they feel the passion by our teams during the realization of the latter.
No brand is more beautiful than the one whose creator is by your side to share its origins and its purpose.
This is why it is essential for us toaccompany our consumers during these moments of sharingnot only to help them better consume our products, but more importantly to help them understand theorigin of our products and that they feel the passion by our teams during the realization of the latter.
No brand is more beautiful than the one whose creator is by your side to share its origins and its purpose.
social network
& e-business.
The evolution of the spirits market in recent years has forced many players to reinventing itself. Channels change, habits change, lifestyles change but the passion remains.
At Richards BrothersWe have also had to reinvent ourselves because, like any company that wants to survive, we need to be able to regular questioning is the basis of all future success.
The approach E-commerce and the new distribution channels are part of it.
At Richards BrothersWe have also had to reinvent ourselves because, like any company that wants to survive, we need to be able to regular questioning is the basis of all future success.
The approach E-commerce and the new distribution channels are part of it.
